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    <loc>https://thedifferencematters.ca/home</loc>
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    <lastmod>2021-09-28</lastmod>
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      <image:title>Home - What happens when you invest every dollar into expanding the care and services offered to seniors and improving your homes?</image:title>
      <image:caption>Over 20% more hours of direct daily care per resident Lower staff turnover Lower rates of hospitalization Newer homes with community and culturally specific amenities Better control of infection and disease</image:caption>
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    <loc>https://thedifferencematters.ca/contact-us</loc>
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    <lastmod>2021-09-03</lastmod>
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    <loc>https://thedifferencematters.ca/take-action</loc>
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    <lastmod>2021-09-08</lastmod>
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      <image:title>Take Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/6123c71bf696ea716e5742e2/t/6138e14080860d77a86fe9f6/1631117653039/326A1240-Edit.jpg</image:loc>
      <image:title>Take Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/6123c71bf696ea716e5742e2/t/6138e1ddfbec731fee63ac03/1631118613891/Chester-Village.jpg</image:loc>
      <image:title>Take Action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://thedifferencematters.ca/challenges-and-solutions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/6123c71bf696ea716e5742e2/t/6137a264a823c83c830063c3/1631036033031/326A1765-Edit.jpg</image:loc>
      <image:title>Challenges and Solutions - #2 Wage unfairness which is causing an exodus of staff</image:title>
      <image:caption>Solution: We need to strike a better balance by aligning wages and benefits of LTC workers with those who work in hospitals or other health care settings. It is time to close the wage gap between those caring for our seniors and those caring for our loved ones in other health care settings. As a first step towards transforming long-term care in Ontario, the government needs to give all long-term care workers a raise so that they are paid at parity with other health care workers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/6123c71bf696ea716e5742e2/t/6137a238984b36721966d29e/1631119069373/326A1240-Edit.jpg</image:loc>
      <image:title>Challenges and Solutions - #1 The need for better access to financing and development expertise for not-for-profit homes</image:title>
      <image:caption>Solution: Given that the current model for capital development favours for-profit homes, Ontario needs to create a tailor made program to help not-for-profit homes accelerate development and redevelopment opportunities. The province should make more capital funding available to not-for-profit homes and transform existing capital development funding programs into two streams, non-profit and for-profit.</image:caption>
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  <url>
    <loc>https://thedifferencematters.ca/the-notforprofit-difference-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-27</lastmod>
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      <image:loc>https://static1.squarespace.com/static/6123c71bf696ea716e5742e2/t/61378d35f1416e7c12c60585/1631030597438/unsplash-image-TeWwYARfcM4.jpg</image:loc>
      <image:title>The Not-for-Profit Difference</image:title>
      <image:caption>This is one reason we talk about the not-for-profit difference. Our shareholders are the communities in which we operate and with care as our primary motivator, we can do things like provide more hours of direct care per day, more cultural and community-specific programming, more activities, newer facilities and even more nutritious and delicious food.   Not-for-profit homes are generally newer facilities, have far fewer shared rooms and more single rooms, and are therefore better equipped to protect residents against infection.  In Ontario, about half of the long-term care homes for seniors are not-for-profit, which includes municipally-owned and charitable homes, while the other half of homes are for-profit.</image:caption>
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    <image:image>
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      <image:title>The Not-for-Profit Difference - Not-for-Profit Puts the Focus on Community</image:title>
      <image:caption>Not-for-profit homes are community-owned and community-led. Whether owned by a municipality or local not-for-profit organization, community is baked into our formal structure. Our homes are a reflection of the people around them.  For example, we have homes geared specifically to Korean, Chinese, Jewish, Mennonite, Francophone, LGBTQ2S+ and other specific cultural and religious communities. In Ontario, there are 70 cultural and religious long-term care homes and the vast majority of them are not-for-profit.</image:caption>
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  <url>
    <loc>https://thedifferencematters.ca/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-07</lastmod>
  </url>
  <url>
    <loc>https://thedifferencematters.ca/thankyou</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-07</lastmod>
  </url>
  <url>
    <loc>https://thedifferencematters.ca/news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-30</lastmod>
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